Marketing Strategies – tagged "PPC Consultant" – Todd McPhetridge

Marketing Strategies

Google Ads Consultant

Google Advertising Consultant for Growth-Focused Brands

Discover how a structured consulting approach to Google Ads helps brands improve ROI, reduce wasted spend, and develop long-term customer acquisition systems. Read more...

Consultant reviewing Google Ads campaign data and performance reports

A Trusted Google Ads Consultant for Your Business

Discover how data-driven Google Ads consulting helps businesses reach qualified buyers, reduce wasted spend, and achieve consistent, measurable growth. Read more...

Budget Allocation Across Brand, Non-Brand, and Shopping

A practical framework for splitting budget across brand, non-brand, and Shopping using payback and saturation rules. Built for performance and finance leaders who want predictable CAC and clear decisions. Read more...

google shopping consultant - product feed strategy diagram showing titles attributes custom labels and margin filters

Shopping Feed That Wins Clicks And Protects Margin

Use smart titles, accurate attributes, custom labels, and margin filters to turn your Shopping feed into a profit engine. Learn how to segment, exclude, and bid with confidence. Read more...

matrix of prospecting hooks showing pillars first three seconds and matching landing intent

Prospecting Hooks That Survive Rising CPMs

Performance teams can lower blended CAC by fixing the first three seconds. Learn how to craft prospecting hooks, route clicks to the right pages, and scale with a clean testing... Read more...

prospecting and remarketing budget splits with frequency guardrails and overlap controls

Prospecting vs Remarketing: The Budget Rulebook

Performance teams waste money when prospecting and remarketing blur together. Use this rulebook to set a defensible prospecting budget, build a disciplined remarketing strategy, and enforce frequency guardrails with strict... Read more...

Paid social ROAS improvement framework for DTC brands

A 90-Day Roadmap to Fix Leaky ROAS in Paid Social

When ROAS slips, guesswork grows. This roadmap shows how a Marketing Consultant repairs the system and returns paid social to profitable growth in one quarter. Read more...

Get Started Today

Kind Words

Throughout my career, I’ve had the opportunity to work with talented professionals, business owners, and executives across industries, from fast-paced tech startups to outdoor brands and everything in between.

Here’s what people who’ve worked alongside me have shared about their experience.

"Todd McPhetridge is a top notch professional and goes above and beyond in every area of expertise, whether shooting music videos, photo shoots or even just being a listening, compassionate ear, he’s a spectacular friend, creative talent and family man."

Speech

Founder of 2x Grammy Award Winning Hip Hop Band Arrested Development

"Todd’s ability to lead and inspire a marketing team was evident in every project we tackled together. He consistently drove initiatives forward with clarity and confidence, always balancing big-picture strategy with hands-on execution. He’s the kind of professional who not only gets the job done—but gets it done with precision, purpose, and positivity. Any team would be lucky to have someone as capable, reliable, and driven as Todd. I recommend him without hesitation."

Christian H.

Digital Marketing Specialist at Gorilla Playsets

"I highly recommend Todd to any organization in need of a knowledgeable, driven marketing leader with a natural talent for uplifting and inspiring those around him."

Chelsea W.

Marketing Manager at Gorilla Playsets

"Todd is a seasoned marketer who’s very well versed in all paid, owned and earned channels and one who relentlessly works to push brands forward. He drove multiple ecommerce site migrations, led photo shoots, and realized a 200% increase in direct to consumer revenue. His grit to get it done is one that transcends to his whole team, and I learned a great deal from him in our time working together. He’d be an absolute asset to any marketing organization."

Taylor H.

Vice President of Marketing at Backyard Products

"Todd’s marketing leadership brought us the industry visibility and product demand. It was truly a pleasure to have him on our team and I can say without a doubt that our level of success would not have been achievable without his leadership. I’ve seen Todd make considerable contributions to the overall strategic direction of the business line by implementing well thought-out marketing strategies and plan."

Robbin J.

Product Manager at Mfg.com

Subscribe to My Emails

Be the first to know about new services and special offers.

Marketing Strategies

Stay updated with the latest marketing strategies and insights

Google Ads Consultant

Google Advertising Consultant for Growth-Focused Brands

Read more

Consultant reviewing Google Ads campaign data and performance reports

A Trusted Google Ads Consultant for Your Business

Read more

Marketing consultant reviewing digital strategy and performance analytics

Why You Should Choose Todd McPhetridge for Your Digital Marketing

Read more

View All

E-commerce Strategies

Stay updated with the latest e-commerce strategies and insights

Ecommerce consultant analyzing PPC campaign performance metrics

Why Choose Todd McPhetridge for Your Ecommerce PPC Management

Read more

20-point ecommerce audit checklist with scoring across media PDP lifecycle and analytics

The 20-Point Ecommerce Audit That Finds Money in a Week

Read more

DTC offer architecture showing price justification bundles checkout add-ons and post-purchase offers

The Offer Architecture That Raises AOV Without Discounts

Read more

View All

Navigation

Services

Resources

Mailing Address

Todd McPhetridge
Big Canoe Digital, LLC.
1353 Riverstone Parkway
Suite 120-227
Canton, Georgia 30114

Phone: 1-877-338-3006