Marketing Strategies

Google Advertising Consultant for Growth-Focused Brands

Discover how a structured consulting approach to Google Ads helps brands improve ROI, reduce wasted spend, and develop long-term customer acquisition systems. Read more...

Consultant reviewing Google Ads campaign data and performance reports

A Trusted Google Ads Consultant for Your Business

Discover how data-driven Google Ads consulting helps businesses reach qualified buyers, reduce wasted spend, and achieve consistent, measurable growth. Read more...

Marketing consultant reviewing digital strategy and performance analytics

Why You Should Choose Todd McPhetridge for Your Digital Marketing

Learn how personalized marketing consulting strategies help businesses improve visibility, attract qualified leads, and build customer trust through measurable results. Read more...

Google Ads consultant analyzing digital marketing performance report

How a Google Ads Management Consultant Can Help Grow Your Business

Discover how professional Google Ads consulting helps businesses reach qualified leads, improve conversions, and achieve long-term growth through precision-driven advertising. Read more...

Digital Marketing Consultant - side-by-side decision table comparing paid social and search with payback thresholds

When Paid Social Should Win The Dollar Over Search

Decide where the next dollar goes with a simple truth table. Compare blended ROAS and payback by cohort, then reallocate budget between paid social and search with confidence. Read more...

Shopping Marketing Consultant - grid of product images showing different angles crops and lifestyle vs studio comparisons

Shopping Images That Earn the First Click

Learn how to compose Shopping images that stand out and convert. Angle, scale, background rules, badges, and a visual testing plan that lifts CTR and protects conversion quality. Read more...

Local marketing consultant map radius around stores with pickup and local inventory ad badges highlighted

Local and Pickup Extensions For Faster Payback

Convert local intent into same-week revenue. Learn how to combine inventory sync, pickup extensions, and ad scheduling to drive faster payback and higher trust. Read more...

Non-Brand That Actually Scales

Growth teams can scale non-brand by organizing keywords into problem, comparison, and solution themes and routing clicks to pages that answer the query immediately. Use this blueprint to capture demand... Read more...

Budget Allocation Across Brand, Non-Brand, and Shopping

A practical framework for splitting budget across brand, non-brand, and Shopping using payback and saturation rules. Built for performance and finance leaders who want predictable CAC and clear decisions. Read more...

google shopping consultant - product feed strategy diagram showing titles attributes custom labels and margin filters

Shopping Feed That Wins Clicks And Protects Margin

Use smart titles, accurate attributes, custom labels, and margin filters to turn your Shopping feed into a profit engine. Learn how to segment, exclude, and bid with confidence. Read more...

matrix of prospecting hooks showing pillars first three seconds and matching landing intent

Prospecting Hooks That Survive Rising CPMs

Performance teams can lower blended CAC by fixing the first three seconds. Learn how to craft prospecting hooks, route clicks to the right pages, and scale with a clean testing... Read more...

five experiment cards for DTC growth showing delivery clarity video-first gallery bundle tile short remarketing window and creator whitelisting

Five Experiments That Usually Pay for Themselves

Growth teams can ship five fast tests that raise revenue without guessing. Use these experiment cards for delivery clarity, video-first galleries, starter bundles, short remarketing windows, and creator whitelisting. Read more...