Todd McPhetridge

Marketing Consultant and E-commerce Consultant for Growth-Focused Businesses

I am Todd McPhetridge, a marketing consultant who has been helping businesses grow smarter since 2000. I specialize in building direct-to-consumer brands, scaling e-commerce businesses, and guiding leaders through the complex world of digital marketing.

What sets me apart is my ability to combine strategy with execution. I do not just create plans, I implement them by building campaigns, optimizing channels, and ensuring every effort works together to deliver measurable growth.

My Guiding Principles

My work is grounded in Christian values that shape how I serve my clients. I believe in honesty, stewardship, and treating every project with integrity. These principles guide how I build partnerships, make decisions, and measure success, because real growth is about more than revenue, it’s about building something lasting and meaningful.

What I Do Best

  • Marketing Strategy and Execution
    I provide the expertise of a senior-level marketing consultant while also handling execution to deliver results.
  • E-commerce Growth
    From Shopify to BigCommerce, I have scaled stores, optimized funnels, and improved conversions.
  • Performance Marketing
    I have managed multimillion-dollar advertising budgets across Google, Meta, Pinterest, and LinkedIn.
  • Conversion Optimization
    I use data-driven testing and personalization strategies to maximize revenue from every visitor.

Career Wins That Matter

200% Revenue Growth

Led DTC campaigns that doubled sales, boosted acquisition, and increased AOV.

385% Lead Growth

Combined SEO, PPC, email, and funnel optimization to dramatically expand lead flow.

Successful Product Launches

Built and executed launch strategies that moved inventory and captured attention.

Why Work With Me

I bring a results-first mindset backed by more than two decades of experience in e-commerce, SaaS, consumer goods, and digital retail. My clients value that I combine seasoned marketing expertise with principles that put integrity and service at the center of every engagement.

If you are ready to sharpen your strategy, gain clarity, and scale with confidence, let’s talk.

 Connect with Me on LinkedIn