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Todd McPhetridge

Marketing Leader Driving Growth
for DTC Brands That Want to Scale Faster and Smarter

I help companies unlock revenue growth through customer acquisition, digital strategy, and e-commerce optimization — blending marketing, technology, and creative execution.

View My Resume
Who I Work with

You’ll get the
most value working with me if you are:

  • A company looking for a marketing leader to drive growth across digital channels.
  • A direct-to-consumer brand ready to scale e-commerce revenue and customer acquisition.
  • An organization seeking hands-on expertise in paid media, SEO, and conversion optimization.
  • A business in need of a proven leader to build, mentor, and align high-performing marketing teams.
  • A company focused on improving ROI, customer retention, and long-term profitability.
View My Portfolio

What Sets Me Apart?
Proven Results. Real Experience.

Highlights from My Journey
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Mission

Help Brands Scale Rapidly

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Websites Built

E-commerce Shopping Carts and Informational Sites

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Figure Brands

Helped scale DTC brands to 8 figures in revenue

View Testimonials
Learn About Me
  • 01.

    Direct-to-Consumer & E-Commerce Growth

    Proven strategies that drive sales, increase conversion rates, and build customer loyalty.
    I specialize in building scalable DTC and e-commerce marketing programs that turn browsers into buyers and buyers into long-term customers. Through customer journey analysis, funnel optimization, and personalized retention strategies, I help brands unlock higher revenue per visitor while improving customer lifetime value.
  • 02.

    Performance Marketing Leadership

    Data-driven campaigns that deliver measurable ROI across every channel.
    From paid search and social to SEO and email marketing, I lead integrated performance marketing strategies that efficiently acquire and retain customers. My expertise across platforms like Google Ads, Meta, Pinterest, and LinkedIn allows me to optimize campaign performance, lower acquisition costs, and drive revenue growth while maintaining profitability.
  • 03.

    Marketing Team Leadership & Strategic Execution

    Aligning people, process, and strategy to execute high-impact marketing programs.
    I bring hands-on leadership experience building and managing marketing teams that deliver real business outcomes. Whether leading internal teams or collaborating cross-functionally, I drive clarity, accountability, and focused execution — ensuring marketing aligns with business goals and drives sustained growth.
View My LinkedIn Profile
Contact Me
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