Marketing Strategies – Page 2 – Todd McPhetridge

Marketing Strategies

prospecting and remarketing budget splits with frequency guardrails and overlap controls

Prospecting vs Remarketing: The Budget Rulebook

Performance teams waste money when prospecting and remarketing blur together. Use this rulebook to set a defensible prospecting budget, build a disciplined remarketing strategy, and enforce frequency guardrails with strict... Read more...

DTC operating scorecard layout with metrics guardrails and decision rules

The Operating Scorecard Leaders Actually Use

Dashboards do not drive decisions. This field guide shows DTC leaders how to build a one-page operating scorecard with clear definitions, guardrails, and decision rules that turn numbers into predictable... Read more...

DTC margin-safe revenue framework replacing discounts with value-driven offers

From Promo Addiction to Margin-Safe Revenue

DTC brands don’t need deeper discounts, they need margin-safe offer design. This field guide from a Fractional CMO and ecommerce consultant shows how to replace promo dependence with bundles, add-ons,... Read more...

Attribution framework diagram showing UTMs, server-side signals, cohorts, and a decision truth table

Attribution Leaders Trust

Build an attribution system leaders can trust by standardizing UTMs, improving signal quality, reading cohorts, and using a clear rule set for budget decisions. Read more...

Paid social ROAS improvement framework for DTC brands

A 90-Day Roadmap to Fix Leaky ROAS in Paid Social

When ROAS slips, guesswork grows. This roadmap shows how a Marketing Consultant repairs the system and returns paid social to profitable growth in one quarter. Read more...

DTC demand engine framework diagram for lowering CAC and improving conversion

Building a Demand Engine When Your CAC Is Rising

When paid media costs climb, DTC growth stalls. This field guide shows how a Fractional CMO builds a demand engine that reduces blended CAC and compounds revenue in one quarter. Read more...

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Kind Words

Throughout my career, I’ve had the opportunity to work with talented professionals, business owners, and executives across industries, from fast-paced tech startups to outdoor brands and everything in between.

Here’s what people who’ve worked alongside me have shared about their experience.

"Todd McPhetridge is a top notch professional and goes above and beyond in every area of expertise, whether shooting music videos, photo shoots or even just being a listening, compassionate ear, he’s a spectacular friend, creative talent and family man."

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Founder of 2x Grammy Award Winning Hip Hop Band Arrested Development

"Todd’s ability to lead and inspire a marketing team was evident in every project we tackled together. He consistently drove initiatives forward with clarity and confidence, always balancing big-picture strategy with hands-on execution. He’s the kind of professional who not only gets the job done—but gets it done with precision, purpose, and positivity. Any team would be lucky to have someone as capable, reliable, and driven as Todd. I recommend him without hesitation."

Christian H.

Digital Marketing Specialist at Gorilla Playsets

"I highly recommend Todd to any organization in need of a knowledgeable, driven marketing leader with a natural talent for uplifting and inspiring those around him."

Chelsea W.

Marketing Manager at Gorilla Playsets

"Todd is a seasoned marketer who’s very well versed in all paid, owned and earned channels and one who relentlessly works to push brands forward. He drove multiple ecommerce site migrations, led photo shoots, and realized a 200% increase in direct to consumer revenue. His grit to get it done is one that transcends to his whole team, and I learned a great deal from him in our time working together. He’d be an absolute asset to any marketing organization."

Taylor H.

Vice President of Marketing at Backyard Products

"Todd’s marketing leadership brought us the industry visibility and product demand. It was truly a pleasure to have him on our team and I can say without a doubt that our level of success would not have been achievable without his leadership. I’ve seen Todd make considerable contributions to the overall strategic direction of the business line by implementing well thought-out marketing strategies and plan."

Robbin J.

Product Manager at Mfg.com

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20-point ecommerce audit checklist with scoring across media PDP lifecycle and analytics

The 20-Point Ecommerce Audit That Finds Money in a Week

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DTC offer architecture showing price justification bundles checkout add-ons and post-purchase offers

The Offer Architecture That Raises AOV Without Discounts

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Todd McPhetridge
Big Canoe Digital, LLC.
1353 Riverstone Parkway
Suite 120-227
Canton, Georgia 30114

Phone: 1-877-338-3006