Portfolio
Throughout my career, I’ve developed a skill set that blends strategy, execution, and creative leadership — all focused on driving growth for direct-to-consumer brands. My work spans e-commerce, digital marketing, paid media, SEO, creative direction, photography, and full-funnel optimization.
On this page, you’ll find select examples highlighting my work in:
- E-commerce website development and optimization
- Photography for brand storytelling, product marketing, and visual content
- Creative direction across video, campaign assets, and brand visuals
Note: All work shown reflects collaborative efforts with talented teams, partners, and clients.
Websites
Building digital platforms that convert visitors into customers.
From full e-commerce builds to website redesigns, I’ve led digital projects that drive revenue growth, optimize conversion rates, and improve customer experience. These projects reflect my work overseeing design, UX, product positioning, SEO, and performance optimization across multiple platforms including Shopify, BigCommerce, WooCommerce, and Magento.
Gorilla Playsets Website
E-Commerce Website Optimization & Growth
Worked on the ongoing optimization and growth of the Gorilla Playsets e-commerce platform. Efforts included improving site structure, product page optimization, UX/UI enhancements, and full-funnel performance improvements to support DTC sales growth. Collaborated across internal teams and agency partners to strengthen paid media, SEO, and conversion strategies, resulting in higher engagement, improved customer experience, and increased online revenue.
KidKraft Website
Shopify Migration & Site Redesign
Collaborated with internal teams and external partners WPromote and Praella to migrate KidKraft’s e-commerce platform from Magento to Shopify. The project included platform transition, site redesign, data migration, and performance optimization. The new site delivered improved speed, mobile performance, and an enhanced customer experience — helping position the brand for scalable DTC growth.
Outrageous Interiors Website
E-Commerce Platform Migration & Product Expansion
Led the full e-commerce migration and buildout for Outrageous Interiors, transitioning the website to a new shopping cart platform while expanding the online product catalog from 1,500 to over 10,000 SKUs. Managed all aspects of platform selection, product data organization, website design, UX optimization, and digital merchandising. The new e-commerce site significantly expanded product availability, improved the customer shopping experience, and drove growth in online sales.
Photography
Capturing brand stories through intentional imagery.
Photography has played an important role in many of the brands and projects I’ve worked on. My work includes brand photography, product shoots, and promotional imagery that support digital campaigns and e-commerce sales — as well as creative direction for musicians and personal projects.
PlayNation and Gorilla Playsets
Lifestyle Photography for E-Commerce & Brand Marketing
Produced multiple lifestyle photography shoots for PlayNation and Gorilla Playsets, capturing their swing set product line across a variety of real backyard settings. Each shoot focused on highlighting product features, family interaction, and the outdoor play experience to create marketing visuals that support e-commerce sales, digital ads, social media, and promotional campaigns. The imagery helped strengthen brand positioning and drive customer engagement across multiple channels.
Browning Camping
Lifestyle Photography for Camping Product Launch
Worked with Browning Camping as a consultant to lead a lifestyle photography shoot for their tent line. The project focused on capturing in-use imagery that showcased the tents in real outdoor environments, highlighting product features, durability, and brand positioning. The photos were used across e-commerce, digital marketing, social media, and product catalogs to support online sales and brand storytelling.
Arrested Development
Promotional & Creative Photography
Had the opportunity to work on multiple photography sessions with Arrested Development, capturing a range of promotional, press, and creative imagery to support the band’s projects. Each shoot blended performance, storytelling, and brand visuals to reflect the group’s unique style and message. Working with the band has always been an outstanding experience, they bring creativity, professionalism, and a genuine collaborative spirit to every project, making each session both productive and truly enjoyable. Over the years I have grown closer to the members of the band and I’m glad to call them friends.
Tortuga Outdoor
Lifestyle Photography for Furniture Collection
Produced multiple lifestyle photography shoots for Tortuga Outdoor, capturing their outdoor furniture collections in real-world patio and backyard settings. Each shoot focused on showcasing product quality, comfort, and outdoor living appeal to support e-commerce product pages, digital marketing campaigns, and social media content. The imagery helped highlight the brand’s design aesthetic while driving customer engagement and supporting online sales growth.
Creative Direction
Leading visual projects that bring marketing strategies to life.
Beyond strategy and execution, I’ve led creative projects that help brands tell their story visually. This includes video direction, content creation, and marketing assets used across websites, paid media, and social platforms.
Gorilla Playsets – Installation Video Production
Service Promotion & Sales Enablement
Collaborated with the marketing team to produce a promotional video highlighting Gorilla Playsets’ professional installation services. The video was designed to educate customers on the benefits of using professional installation, reduce barriers to purchase, and support sales efforts across digital channels and the e-commerce site. The content blended clear messaging, visual storytelling, and brand positioning to improve conversion rates and enhance the customer decision-making process.
Arrested Development – The Harvest is Here
Creative Direction & Video Production
Collaborated with Arrested Development to direct the official music video for The Harvest Is Here, working alongside my wife to handle full location scouting, creative direction, production planning, filming, and post-production. The project blended narrative and performance visuals to support the band’s message and aesthetic, resulting in a finished piece used across multiple platforms for promotion and audience engagement.
Arrested Development – The Harvest is Here: Bloopers
Behind-the-Scenes Video Production
Created a behind-the-scenes bloopers reel during the filming of The Harvest Is Here music video. Handled all filming, editing, and creative production to deliver a lighthearted, shareable piece that gave the band’s audience a fun, inside look at the production process. The video added an engaging, personal touch to the overall promotional content for the project.
Arrested Development – Where?
Music Video Direction & Production
Directed the official music video for Where? by Arrested Development, overseeing creative concept, filming, and post-production. Managed visual storytelling, and shot composition to create a visually compelling piece that supported the band’s artistic vision and engaged audiences across digital platforms.
Let’s Connect
Open to new marketing leadership roles. Reach out if you’d like to discuss opportunities.
