About Todd McPhetridge

Marketing Consultant. Fractional CMO. Trusted Growth Partner.

Helping Brands Grow Smarter Since 2000

I’m Todd McPhetridge — a marketing consultant, Fractional CMO, and ecommerce strategist with a passion for helping businesses grow.

Over the past two decades, I’ve led marketing teams, built ecommerce operations from the ground up, scaled direct-to-consumer brands, and launched high-impact digital campaigns across a wide range of industries.

Whether you’re an early-stage startup looking to find product-market fit or an established brand trying to improve your performance marketing, I bring strategic clarity and real-world experience to the table.

What I Bring to the Table

• Over 25+ years of hands-on marketing leadership across ecommerce, SaaS, consumer goods, and digital retail.
• Experience managing multimillion-dollar ad budgets, high-converting funnels, and performance-driven campaigns.
• Deep knowledge of martech tools and platforms including Shopify, Klaviyo, Yotpo, Bazaarvoice, Cylindo, BigCommerce, WooCommerce, and others.
• A results-first mindset — focused on helping founders and executives make smarter marketing decisions.

How I Work

I work directly with a small number of clients at a time to provide high-impact consulting without fluff, complexity, or long onboarding timelines.

Whether you need help building a marketing strategy, improving your paid media ROI, or leading your team through a website redesign — I’m here to guide the process and help you avoid costly mistakes.

What I Do in My Free Time

When I’m not helping businesses grow, you’ll probably find me outdoors — landscape photography, fly fishing, mountain biking, or exploring the mountains with my family. I believe the best marketing is simple, trustworthy, and authentic — and that’s how I live my life too.

Why a Flying Pig Logo?

We’ve all heard the expression “When pigs fly” and that really resonates with me. It’s saying that it’s impossible for something to happen. I’ve built my career around making the impossible happen. I have plenty of grit to see a project through to the end and make it even better than imagined. That’s why I keep flying pig decor in my house. I also have whale decor too, it’s a reminder of Jonah in the bible. It helps me to remember to always listen to God and obey His will, not my own.

Want to Connect?

If you think we’d be a good fit, I’d love to hear from you. Contact me and let’s chat about your project.