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About

Todd McPhetridge

Marketing Leader and E-commerce Expert

Helping Brands Grow Smarter

I’m Todd McPhetridge, a results-driven Marketing Director specializing in building direct-to-consumer brands, scaling e-commerce businesses, and leading high-performing digital marketing teams.

I develop multi-channel marketing strategies that drive customer acquisition, retention, and sustained revenue growth. My expertise includes paid media (Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads), SEO, conversion optimization, and AI-powered personalization, optimizing every stage of the customer journey.

Whether leading internal teams or partnering with growth-focused companies, I combine data, creativity, and operational discipline to deliver measurable business results.

What I Bring to the Table

  • Proven hands-on marketing leadership across ecommerce, SaaS, consumer goods, and digital retail.
  • Experience managing multimillion-dollar ad budgets, high-converting funnels, and performance-driven campaigns.
  • Deep knowledge of martech tools and platforms including Shopify, Klaviyo, Yotpo, Bazaarvoice, Cylindo, BigCommerce, WooCommerce, and others.
  • A results-first mindset — focused on helping founders and executives make smarter marketing decisions.

Key Achievements

🚀 60% Revenue Growth — Drove multi-channel DTC campaigns for leading consumer brands, significantly increasing revenue, customer acquisition, and average order value.

🎯 385% Lead Growth — Boosted website leads through SEO, PPC, email marketing, and full-funnel digital strategy.

📈 Successful Product Launches — Managed go-to-market plans, influencer campaigns, and cross-channel promotions that accelerated sales.

🛒 E-Commerce Optimization — Led website redesigns, A/B testing, and AI-powered performance improvements for higher conversions and profitability.

📊 Personalized Marketing — Built data-driven segmentation strategies that increased customer engagement and lifetime value.

🎥 Creative Direction — Directed photography and video shoots for the 2x Grammy Award-winning Arrested Development and country artist Jacob Bryant.

What I Do in My Free Time

When I’m not helping businesses grow, you’ll probably find me outdoors — landscape photography, fly fishing, mountain biking, or exploring the mountains with my family. I believe the best marketing is simple, trustworthy, and authentic — and that’s how I live my life too.

View My Art Site

Why a Flying Pig Logo?

We’ve all heard the expression “When pigs fly” and that really resonates with me. It’s saying that it’s impossible for something to happen. I’ve built my career around making the impossible happen. I have plenty of grit to see a project through to the end and make it even better than imagined. That’s why I keep flying pig decor in my house. I also have whale decor too, it’s a reminder of Jonah in the bible. It helps me to remember to always listen to God and obey His will, not my own.

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